Thursday, August 20, 2009

The Tipping Point Summary

Law of Few - before widespread popularity can be attained, a few key types of people must champion the idea before it can reach the tipping point
Connectors - individuals who have ties in many different realms and act as conduits between them, helping to engender connection that otherwise might not have evr occurred
Mavens - people who have a strong compulsion to help other consumers by helping them make informed decisions
Salesmen - people whose unusual charisma allows them to be extremely persuasive in inducing others' buying decisions and behaviors

Stickiness Factor - quality that compels people to pay close, sustained attention

Power of Context - environment or historical moment must be right for the trend to reach a tipping point, groups of less than 150 members usually display a level of intimacy & interdependency & efficiency that begins to dissipate markedly as soon as the group's size increases over 150


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