Confronting Reality Book Summary

Success in business comes down to being able to properly adjust one's internal operations and strategy in order to meet one's financial targets within the realities and texture of one's current environment--over and over again. It all starts with being able to clearly see what's so about one's situation--to "get real" about the landscape, challenges, and opportunities one finds oneself in. There are six main reasons people can't confront reality:

Filtered information
Selective hearing
Wishful thinking
Fear
Emotional over-investment
Unrealistic expectations of capital markets

The Tipping Point Summary

Law of Few - before widespread popularity can be attained, a few key types of people must champion the idea before it can reach the tipping point
Connectors - individuals who have ties in many different realms and act as conduits between them, helping to engender connection that otherwise might not have evr occurred
Mavens - people who have a strong compulsion to help other consumers by helping them make informed decisions
Salesmen - people whose unusual charisma allows them to be extremely persuasive in inducing others' buying decisions and behaviors

Stickiness Factor - quality that compels people to pay close, sustained attention

Power of Context - environment or historical moment must be right for the trend to reach a tipping point, groups of less than 150 members usually display a level of intimacy & interdependency & efficiency that begins to dissipate markedly as soon as the group's size increases over 150

Opportunity Areas for Mobile Startups

Below is a list of opportunity areas for mobile startups that interest me and I am spending time working on:
Mobile Commerce
Mobile to Real World
Healthcare for Developing World
Local Search