Thursday, August 20, 2009

Confronting Reality Book Summary

Success in business comes down to being able to properly adjust one's internal operations and strategy in order to meet one's financial targets within the realities and texture of one's current environment--over and over again. It all starts with being able to clearly see what's so about one's situation--to "get real" about the landscape, challenges, and opportunities one finds oneself in. There are six main reasons people can't confront reality:

Filtered information
Selective hearing
Wishful thinking
Emotional over-investment
Unrealistic expectations of capital markets


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